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Pricing

Apollo.io

8.5
/ 5
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Ratings
Apollo.io is the leading go-to-market platform trusted by 500K+ companies and 1M+ users globally. It provides sales and marketing teams with verified contact data and engagement tools, streamlining outreach and turning prospects into customers.
Apollo.io
Basic
$15/month
The essential toolkit for small teams and new startups.
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Growth
$30/month
Advanced automation and integrations for scaling businesses.
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Get in touch
Most popular
Enterprise
$79/month
Custom solutions for large teams and complex operations.
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Get in touch
01
Pricing

• Free Trial available • Starter: from $19/mo • Professional: from $49/mo • Enterprise: Custom pricing

02
Key Strengths

• Strong market reputation with large user base • Powerful automation capabilities for workflow efficiency • Purpose-built for Sales Engagement workflows • Responsive customer support team

Mountains
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03
Limitations

• Contact data accuracy can vary • Higher pricing compared to point solutions • Initial setup and configuration takes time • May require technical knowledge for advanced features

04
Best for

• B2B sales teams doing outbound prospecting • SDR teams scaling outreach campaigns • Revenue teams needing data enrichment • Sales leaders seeking pipeline acceleration

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Mark Thompson
Integration Director

Frequently asked questions

Can this handle all your required tasks?
Can
Apollo.io
handle all your required tasks?
Apollo.io covers the core sales engagement tasks that most businesses need, including the key features expected in this category. While it excels at its primary use cases, some niche or highly specialized requirements may need supplementary tools. Overall, it provides a solid feature set for its target audience.
What's the real cost including hidden fees?
Pricing for Apollo.io is $50-100/month - $500+/month, which is competitive for the sales engagement space. Watch for costs that scale with usage metrics like users, contacts, or volume. Most plans are transparent with no major hidden fees, though premium add-ons and overages can increase total costs.
Can you and your team learn it quickly?
Most teams can get started with Apollo.io within a few days. The interface is designed for ease of use with guided onboarding and documentation. Advanced features may take a few weeks to master, but the basic workflow is accessible to non-technical users.
Is your business information protected?
Apollo.io implements industry-standard security measures including data encryption, access controls, and regular backups. Compliance certifications vary by plan level. For highly regulated industries, verify specific compliance requirements with the vendor directly.
Can it handle more users as you grow?
Apollo.io is designed to scale with growing teams and increasing usage. Higher-tier plans support more users and data volume. Most customers report smooth scaling, though very large deployments may require enterprise-level plans or custom solutions.
Will they be around long-term?
Apollo.io has been in the market since several years and continues to invest in product development. The company maintains a stable customer base and regular release cycle. Financial stability indicators suggest the company will continue operating for the foreseeable future.
Is it good value compared to alternatives?
Apollo.io offers competitive value in the sales engagement space. While not always the cheapest option, the feature-to-price ratio is generally favorable compared to alternatives. Consider the total cost of ownership including implementation, training, and ongoing usage when comparing.
Are all essential features included?
Apollo.io includes all essential features expected in a sales engagement solution at most plan levels. Some advanced capabilities like custom integrations, premium support, or enterprise security may require higher tiers. The core functionality is well-rounded for the majority of use cases.
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