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Pricing

Apollo.io

4.7
/ 5
star iconstar iconstar iconstar iconstar icon
Ratings
Discover Apollo.io's 270M+ contact database, AI-powered outreach & CRM integrations. Trusted by 500K+ companies for B2B sales intelligence.
Apollo.io Review 2025: Complete Sales Intelligence & Outreach Platform
Basic
$15/month
The essential toolkit for small teams and new startups.
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Growth
$30/month
Advanced automation and integrations for scaling businesses.
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Most popular
Enterprise
$79/month
Custom solutions for large teams and complex operations.
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01
Pricing

• Free Plan: $0/month (100 credits, basic features, unlimited email credits)

• Basic Plan: $49/month annual ($59 monthly) - 2,500 credits, CRM integrations

• Professional Plan: $79/month annual ($99 monthly) - 4,000 credits, AI tools, dialer

• Organization Plan: $119/month annual ($149 monthly) - 6,000 credits, advanced features

• Enterprise: Custom pricing for large organizations

• 20% discount for annual billing

• Additional credits available for purchase

02
Key Strengths

• Massive database of 270M+ contacts and 35M+ companies

• All-in-one platform combining prospecting, outreach, and CRM

• Generous free plan with 100 monthly credits

• Excellent Chrome extension for LinkedIn integration

• Strong CRM integrations with Salesforce, HubSpot, Pipedrive

• AI-powered email writing and sequence optimization

• Real-time data enrichment and verification

• Built-in dialer and call recording capabilities

• Comprehensive API for custom integrations

• ISO 27001 and SOC 2 Type II security certifications

03
Limitations

• Significant data accuracy issues with high bounce rates (35%+ reported)

• Poor customer support quality with slow response times

• Credit-based model can become expensive for high-volume users

• Performance issues including slow loading and browser crashes

• Data quality problems particularly for international markets

• Limited phone support availability

• Billing and cancellation difficulties reported by users

• Platform complexity may overwhelm new users

• Geographic data filtering issues mixing US and international contacts

• Limited advanced customization compared to enterprise solutions

04
Best for

• Small to medium-sized sales teams

• Startups and growing businesses needing affordable sales tools

• Teams requiring all-in-one prospecting and outreach platform

• Organizations wanting integrated email sequences and dialing

• Companies needing CRM data enrichment capabilities

• Teams using LinkedIn for prospecting

• Businesses requiring API access for custom integrations

• Organizations prioritizing cost-effectiveness over data accuracy

• Teams comfortable with credit-based usage models

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Mark Thompson
Integration Director

Frequently asked questions

Can this handle all your required tasks?
Can
Apollo.io
handle all my required tasks?
Apollo.io handles lead generation, email outreach, data enrichment, and basic CRM functions well. However, data accuracy issues and limited advanced sales management features may require supplemental tools.
What's the real cost including hidden fees?
Transparent pricing from free to $149/month per user. Hidden costs include rapid credit consumption for phone numbers and data enrichment. Annual billing saves 20% but requires upfront payment.
Can you and your team learn it quickly?
Generally yes - user-friendly interface with good onboarding resources. However, credit system complexity and performance issues may create learning obstacles. Chrome extension is particularly easy to adopt.
Is your business information protected?
Excellent protection with ISO 27001, SOC 2 Type II certification, GDPR compliance, AES encryption, and comprehensive privacy controls. Privacy center enables data rights management.
Can it handle more users as you grow?
Yes, scales from individual users to enterprise teams. However, per-user pricing and credit consumption can become expensive for large teams. Organization plan requires minimum 3 users.
Will they be around long-term?
Strong indicators with 500K+ companies, 1M+ users, continuous innovation, and significant market presence. Regular feature updates and platform improvements suggest long-term viability.
Is it good value compared to alternatives?
Competitive value for all-in-one functionality versus specialized tools like ZoomInfo. However, data accuracy issues and support quality may make alternatives like Cognism or specialized tools better value.
Are all essential features included?
Core prospecting and outreach features included in paid plans. Advanced features like international dialer, advanced analytics, and API access require higher-tier Organization plan.