Marketing

Pricing

Drip

4.4

/ 5

Drip transforms ecommerce email marketing with 99.8% delivery rate & AI automation. Trusted by thousands of B2C brands. Advanced segmentation & workflows.

Pricing

• Single Plan: $39/month for up to 2,500 contacts

• Scales to $89/month for 5,000 contacts

• $154/month for 10,000 contacts

• $369/month for 25,000 contacts

• $1,999/month for 180,000+ contacts

• 14-day free trial available

• No free plan offered

• All features included in single plan

• 99.8% delivery rate with excellent inbox placement

• Advanced behavioral automation and segmentation

• Strong ecommerce focus with revenue tracking

• Visual drag-and-drop workflow builder

• Deep Shopify and ecommerce platform integrations

• Real-time behavioral triggers and personalization

• All features included in single pricing tier

• Pre-built ecommerce templates and workflows

Key Strengths

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Limitations

• No free plan available, trial only

• Support quality has declined post-acquisition

• Limited integrations compared to competitors

• Can be expensive for larger contact lists

• Occasional automation delays and refresh issues

• Learning curve for advanced features

• No built-in landing page builder

• Search functionality limitations (email-based only)

Best for

• Ecommerce businesses and online stores

• B2C brands focused on customer lifecycle marketing

• Shopify and WooCommerce store owners

• Businesses requiring advanced behavioral segmentation

• Companies needing revenue attribution tracking

• Brands wanting sophisticated automation workflows

• Mid-sized ecommerce businesses with steady growth

• Marketers prioritizing deliverability and inbox placement

Frequently asked questions

Can

Drip

handle all your required tasks?

Yes, Drip handles comprehensive ecommerce email marketing including behavioral automation, advanced segmentation, revenue tracking, lifecycle campaigns, and deep ecommerce platform integrations for complete B2C marketing workflows.

What's the real cost including hidden fees?

Pricing is straightforward at $39/month for 2,500 contacts with all features included. Costs scale based on contact count with no hidden fees. You pay based on peak subscriber count during billing period, not current count.

Can you and your team learn it quickly?

Yes, the visual workflow builder is intuitive and there are pre-built ecommerce templates. However, advanced automation features have a learning curve. Training resources are available though support quality has been inconsistent.

Is your business information protected?

Yes, Drip maintains GDPR compliance with proper data protection, consent management tools, and privacy controls. They provide compliance features for CAN-SPAM and international regulations including automated opt-out processing.

Can it handle more users as you grow?

Yes, Drip scales well with growing contact lists and offers sophisticated automation for larger businesses. Pricing increases with subscriber count but the platform handles complex workflows for established ecommerce brands.

Will they be around long-term?

Likely stable as part of LeadPages ecosystem, though some quality concerns post-acquisition. The platform continues serving thousands of ecommerce businesses and maintains development, but long-term independence is uncertain.

Is it good value compared to alternatives?

For ecommerce-focused businesses, yes. While more expensive than basic email tools, Drip customers using segments earn 5x more revenue. The ecommerce specialization and revenue tracking justify premium pricing for B2C brands.

Are all essential features included?

Yes, all features are included in the single pricing plan including advanced automation, segmentation, behavioral triggers, ecommerce integrations, and analytics. No feature restrictions based on pricing tier.

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Drip

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Frequently asked questions